Georgia State graduate Lance LoRusso (J.D. '99) helped write the book on one of the great skills of lawyering—rainmaking. His new book, co-written with business development coach Robin Hensley, is "The World Class Rainmaker: Raising the Bar in Your Law Practice."
The book offers strategies for a firm's rainmakers to network, build relationships and expand its footprint. The dividends, new clients and new sources of revenue, may not be instantly realized; rather, the rainmaker nurtures relationships over time that can lead to new growth and greater recognition of the firm's brand, LoRusso says.
He partnered with Hensley because she has mastered the formula of how to teach lawyers how to use their time effectively and efficiently. The rainmaker strategy, he says, lets potential clients know you have a service that will solve their problem. Writing the book with Hensley, he says, was "a natural fit and a lot of fun."
LoRusso worked the beat of a Cobb County police officer while earning his law degree. Now, his beat is the courtroom, where he focuses on civil trials, including those involving law enforcement officers. LoRusso credits the Student Trial Lawyers Association and Moot Court for his success as a legal practitioner. He tells people his was "an exceptional legal education – a great blend of theoretical discourse and a pragmatic understanding of how to practice law."
LoRusso watches as the law school continues its phenomenal growth and recognition. He proudly tells everyone the school is an excellent learning institution, one he has recommended to many future law students.
"While it is well-established, GSU Law's potential has yet to be fully realized," LoRusso says.